After Hours
OBJECTIVE:
Craft a visually striking and thematically resonant packaging design for the card game “After Hours.” The packaging should evoke a sense of fun, mischief, and camaraderie, appealing to a young adult demographic looking for the perfect game to spice up their social gatherings.
APPROACH:
The primary goal was to create packaging for the party card game “After Hours” that would spark laughter, prompt reflection, and encourage players to share amusing personal stories. For “After Hours,” I aimed for a packaging design that was bold, highly contrasting, and reflective of the vibrant energy of after-hours socializing. I opted for a color palate featuring black, lime green, hot pink, turquoise, teal, and white, evoking a sense of fun and excitement while ensuring high contrast when combined.