OBJECTIVE:
Design a sustainable packaging solution for organic asparagus from Hirai Farms. The client wanted to include specific storage instructions to increase the shelf life.

APPROACH:
The concept involved creating an external packaging for farm-fresh asparagus, complemented by a standing black pouch designed for refrigerator storage. The sleeve features a top opening for breathability. Utilizing 100% FSC Certified and Recycled Corrugated material for the outer sleeve, the entire production takes place in an FSC and Sedex Certified Facility. To emphasize the raw, authentic nature of asparagus, a cost-effective approach was taken, opting for an all-white screen-printed illustrated design.